Prasana's favourite ad


This advertisement is promoting the usage of condoms in order to avoid the humiliation caused by troublesome children. A father brings his son to a supermarket where the boy takes a big bag of goodies. The father refuses to get it for him and the kid starts to kick up a fuss over it. He behaves violently causing the father to be embarrassed and wishing he had practiced safe sex. This advertisement appealed to me as there was creativity as well as humor. It was taken in a very simple and daily life setting so as to appeal to the masses. A lot of parents can relate to it as they may have similar experiences. And it also subtly touches the point of good upbringing by the parents. On how to teach their kids to behave in public and not behave like the kid in the advertisement.

Price: It is not stated. I believe the reason for doing so is because they want people to buy the product no matter what the price. Attraction is very important when it comes to advertising and labeling the price would actually alert the public on whether or not to consider the product. It is better to not say the price in the advertisement.

Place: The advertisement is taken in a supermarket in a European country. It is aired on television channels in the country.

Product: ZAZOO condoms

Promotion: At the end of the advertisement, a lady would say, “ZAZOO condoms; fun, sexy, safe.” The main purpose of this advertisement is to promote the use of condoms so as to avoid the troubles of handling difficult kids. As their tagline clearly explains, “ZAZOO condoms; fun, sexy and safe.” The promotion of this product is to send the message across to people that sex is fun and sexy but they got to keep it safe by using the condoms.



Janell's Favourite Advertisement


Product: Thai Insurance CM. It provides what we need when we need it most. The support when we need it the most.

Price: This is not stated in the advertisement. This may be that they are a variety of different insurance plans for everyone who has different needs. And this is just to give the Thais a glimpse as to why do they need this Thai Insurance CM.

Promotion: In this advertisement, Mrs Ampa, the Grandma, wants to continue playing piano like she used to. However, she has reached an age where the numbness of the joints and muscles has kicked in, on her right hand. She is unable to move her right hand anymore. And this lady, who takes care of her, her nurse, Duangporn, has seen her hopes, and been training everyday for five years, just to learn piano to help Mrs Ampa. She would walk pass the piano store everyday to see how people play the piano and buy books to enhance her learning. As time pass, she sits down one day with Mrs Ampa, and plays the part of the right hand, and fulfill Mrs Ampa's hope of continue playing the piano.

With this story, as what the advertisement is telling us, what may be the meaning of a perfect life? Perhaps it is just having someone to take care of us for the rest of our lives. And with Thai Insurance CM, she is able to hire a nurse who will be able to help her, encourage her and motivate her for the rest of her life.

Place: This is advertised mainly in Thailand, as seen by the language of this advertisement, and according to their target audiences within their country. For example, families and the children of elderly parents.


Done By: Janell Tan, T01



cheering works!

-

Product:

Football season tickets.

Price:

The cost of a season ticket.

Promotion:

The seller is trying to suggest that it is important that potential buyers support and cheer for the football team. The message is that the cheering helps the team perform better. the seller is trying to emphasis the importance of cheering the team on.

Place:

It wasn’t stated but it would defiantly be only available in the USA as it is where American football originated from and I would guess the tickets can be found on the national football league website, the team’s website and also at the stadium itself

Labels: chuanyu

Marketing Advertisement



PRODUCT
Mac Computers & PC computers

PRICE
Price of product not mentioned.

PROMOTION
Its a different kind of promotion where it promoting that Mac is a better computer because it has less security inconveniences compared to PC. So Mac is more user - friendly, more compatible with our security and more.

PLACE
There is no place mention but you can always buy a Mac at an Apple Store.


Thanks
Halena Fonseka




alison's advertisement


PRODUCT
newly launched limited edition sandwiches by pizzahut (:

PRICE
between $5.90 to $6.80

PROMOTION
while stock lasts, this is a limited edition food item which is only available at pizza hut from 22/9 to 18/10 2009.
cheaper than normal pizzas, but filling as well.

PLACE
pizza huts island wide, probably limited in stores also.
you can also order online or through phone (:
6-35-35-35 pizza hut delivery!



Glenn Danker’s Favourite Advertisement
Jetstar Asia's Advertisement

I could not embed the video from youtube for this advertisement as the user do not allow to.

Here is the link to watch the advertisement
-->http://www.youtube.com/watch?v=boJPOUgcJSI


Product

Jetstar Asia’s flights

Price

The price is not stated in the advertisement. But I believe their main purpose for the advertisement is not to tell the price of the tickets upfront. And instead, I believe that Jetstar wants buyers who are buying air tickets to contact them to know the price.

Promotion

Jetstar is having a promotion called “The Jetstar Price Beat Guarantee” which states that if one is able to find a lower internet fare for the same route for a comparable fare and time, call Jetstar to order for the air ticket and they will beat it by 10% which actually means they will give the buyer a discount of 10% on top of the lower internet fare which is found on the internet.

Place

This advertisement has been aired on the television channels of Singapore. I believe that the reason for doing so it to target people but not just the general public but women living in Singapore to travel.

Why women?
If you noticed in the advertisement, most of the characters used in the advertisement are all women and I believe that Jetstar Asia is trying to attract women in Singapore to call Jetstar Asia to find out more about the cheap flights prices and at the same time encouraging them to travel overseas.

Organisational Culture

I believe the organizational culture is a friendly culture as that is what I felt after watching the advertisement. The reason being so is because all the characters in the advertisement are smiling and also, Joanne Peh which is one of the actresses in Singapore is shown on the advertisement that she is enjoying herself and she does not look like she is working but instead having fun and enjoying.

Also, I noticed some of the Jetstar Asia staff who are in the advertisement are also participating in the advertisement for example some of the ladies who are wearing Jetstar Asia’s uniform saying “10%” so I believe that Jetstar Asia wants to show that everyone working in Jetstar Asia is part of the Jetstar Asia’s ‘family’.

BCG (Business Portfolio Analysis)

I analysed the JetStar Asia flights and it is a star soon as Jetstar’s flight sales are still the its biggest source of revenue and at the end of March 31, 2008, Jetstar Asia had an increase of 20% in the number of passengers carried a passenger load factor of over 75% and an increase of 4% over the previous year. (Information source is from Wikipedia)

That’s all from Glenn Danker from GlennDanker.com

Labels: jetstar, marketing

Sinyee's Fav

Social marketing

This advertisement is using a social marketing approach. Social marketing is a process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit.

Product

Product can be tangible, like a behaviour, a service or a product itself being exchange with the target audience for a price and benefit. Or it can be intangible like a youthful feeling, peace of mind, or the hope to do something you want to do. In this case, the product is a behaviour that we want people to do which is to put on the safety belt in exchange of some effort and time. In order for people to accept this behaviour, it must compete successfully against the benefit of the current behaviour.

Price

Price refers to the cost to the target audience in making the desired behaviour change. This is the downside of what we are asking our audience to do or things that they have to give up. It can be financial, or more often related to other “costs” like: time, effort, lifestyle, psychological cost. In this case, by putting on the safety belt, the costs to the target audience are driving pleasure, time gain and eliminate routine behaviour. Some people are afraid that buckling up the seatbelt could wrinkle their clothes. And some find it uncomfortable or because it is just cooler to drive without wearing it. Well, does this really matter when talking about life? Therefore, for people to accept the new behavior, the perceived costs have to be less than the perceived benefits for people to act. This advertisement effectively put on the very key message that “deaths could be very well avoided if the occupants of the cars involved in the accidents wore the seatbelt”. This will definitely draws people’s attention and concern, and it is definitely worth giving up time and pleasure for – perceived benefits.

Place

Place is channels through which products or programs are available. Before we decide these channels we should ask ourselves that where does our audience already gather? Where might they be in right frame of mind? After that, place the services, product and activities at places or times that: people are likely to be thinking about the problem/issues, are convenient for people, they are likely to see or hear the information and are where they will act. For this case, this advertisement can put up on TV, internet, where not only the road user can see but also the general public.

Promotion

Promotion stands for communication messages, materials, channels, and activities that will effectively reach your audience.Promotion should be attention-getting to stand out from all the other non-health information people get through TV, radio, the internet, newspapers, etc. It should be place in a medium and in a location where your audience will notice it. Repeat it, Repeat it, Repeat it. Communication research tells us people need to hear new information approximately 11 times before it starts to sink in! And most importantly, make it memorable. Connect it with something that is important to the audience. This is a very efficient commercial with a car accident showing the importance of wearing your seat-belt in a car because it's the seatbelt that keeps passengers in place. A variety of print materials (flyers, bulletins, brochures, fact sheets) can be developed and distribute to the general public (all road users). Mass media messages (talk shows, and TV news) also carried a large portion of the promotion load.

Jonathan's Fav






Shaun's Favourite Advertisement

This YouTube video shows a Visa Card advertisement with their catch line “Without the worry of currency exchange”. This advertisement is targeted at the adult audience and more specifically, adults that travel a lot. Examples would be families that travel often and businessmen.

Product: VISA Card

Promotion: It is termed as a “World Currency” card. As shown in the advertisement video, one can simply be in different countries without worry about the currency exchange. One merely needs to use the VISA card. This conveys the message to the audience that having the VISA Card is simply what one needs to travel and also an easy and convenient tool.

Place: This commercial can be found on YouTube and even aired on local televisions. It is also a catchy advertisement with the music together with the different images.

Price: Not applicable. One must sign up and that is also dependent on the rates that is offered to certain individuals and also the type of card one goes for.

Shine's favourite ad :)

Product: Coca-Cola

Price: The price of the Coca-Cola is not stated in the ad but it's normally about a dollar

Place: The places where Coca-Cola can be found are usually places like the vending machine, supermarkets, beverages stall, etc.

Promotion: This ad is promoting Coca-Cola by showing that it is a drink that even the insects species are attracted to. In this ad, the insects work together to "steal" the coke, bring it away, open it, pour it into leaves that look like cups and share it among everyone. towards the end of the ad, you see two of the insects bringing their cups together like a form of celebration and the slogan "open happiness". from these, you can probably infer that the advertisers are trying to relate teamwork, joy, celebration and happiness to the drink. as a consumer, not only is the ad creative and out of the box, its uniqueness also leaves an impression on the consumer.

Labels: marketing

Matthew Han's favourite advertisement.
Winston Cigarettes!


This is a video from YouTube advertising Winston cigarettes by collaborating with the famed American cartoon animation sitcom, The Flintstones. Although being a cartoon, The Flintstones was initially targeted at adult audiences during it's first two seasons when it came out at 1960.

Product: The product is simply the filtered Winston cigarettes. Filtered cigarettes were considered a speciality from their invention/discovery until they were mass produced in 1954.

Promotion: The advert talks about how filtered Winston cigarettes retain their flavour even with the filters on their cigarettes. The "filter blend taste that Winston has" refers to how different Winston cigarettes are from other filtered cigarettes. Their tag line, "Winston tastes good, like a cigarette should!" further promotes the cigarette on its taste, convincing fellow viewers of its filtered technology that does not compromise to its supreme taste.

Price: Although the price of Winston cigarettes are not mentioned in this video, one can infer from this advertisement that it is quite a classy product. From the video, Fred, a the main character from The Flintstones, is seen lighting a cigarette for his wife, Wilma, with a lighter which is designed much like the famous brand of lighters, Zippo. I therefore imply that Winston cigarettes are meant for more classy and elegant people as Zippo lighters are an expensive and well-known brand of lighters.

Place: The place used for the advertisement would probably be in the television sets of homes in the 1960s. Though it uses media that was popular at the point of time, it does not provide with intermediaries to the product as the television was usually watched at home during the 1960s. The location of the product advertised above is only mentioned once but very vaguely in the video. That "Winston- America's best selling, best tasting cigarette," means that it is probably sold in the U.S. where the advertisement is showing. One can also imply from the cartoon, The Flintstones, is collaborating with, that it is probably sold in the U.S. as the cartoon was an American animated cartoon.



WeiLing's favourite advertisement :)



This video is on M1. Its focus is on those foreign workers who are working in Singapore.

-->Product: M1 Overseas calls.

-->Price: Not stated but I did went to search the M1 website. There are different plan/prepaid cards which involved the free IDD calls. One of it is the ‘Super $130’, you can get $130 Super Value for only $30. There will be free IDD, free incoming calls or in/outgoing calls at 8 cents/min.

-->Place: This advertisement is taken in an Indian Curry House in Mumbai. However, this M1 plan/prepaid card is to be used in Singapore. Calls can be made to countries like Bangladesh, China, Hong Kong, Taiwan and many more.

-->Promotion: As stated in the advertisement, M1 is trying to promote their plans by having the FREE IDD CALLS TO 15 DIFFERENT COUNTRIES.


I think that this advertisement is great. Just in case you don’t understand the Indian accent, the man was saying:

hello, Mr. Indian curry house
yes we have chicken kebab, butter ...
ok one butter chicken
yes sir
we deliver everywhere
no restrictions on the area
ah, ok
I repeat your order
one butter chicken
one spicy Brayani
acha
give me your address
can you repeat that
S-i-n-g-a-pore
another country?
Eh, Mumbai lar
India!!!
Singapore -.-"
Butter chicken -.-"

The purpose of the advertisement is to promote the free IDD calls. M1 actually uses a scene in Mumbai to better relate to the public that they actually allow calls made to other countries. With a large number of foreign workers in Singapore, this is a great approach to let them sign up for M1’s plans instead of the other competitors like SingTel (because of the strong emphasis on the free IDD calls). In addition, M1 tries to relate to the Bangladesh workers in Singapore that they can actually call home without any worries. M1 chooses a friendlier and creative approach to make others feel more at home. I am sure this commercial can bring joy and laughter to everyone.

http://www.m1.com.sg/M1/site/M1Corp/menuitem.e2f30a2a1a1860b609b422103f2000a0/?vgnextoid=5d3e48fe4ac2e010VgnVCM100000695a230aRCRD

http://www.youtube.com/watch?v=_367ASVDiuY&feature=related

Reviews on the advertisement:
http://forums.sgclub.com/singapore/m1_mr_indian_31127.html



Glory's Favorite Ad

Here's what it is:
A boy goes to grab a drink from this vending machine offering both Pepsi and Cola. Instead of purchasing Cola as he seemingly intends to, the boy purchases two cans of Cola so that the Pepsi option will be within his reach. Satisfied, he walks off with his priced Pepsi can, leaving the other two cans on the floor.

Product: A can of Pepsi drink is featured in this ad, and it is put together with an array of drink choices in a vending machine.

Promotion: In this advert, an above the line promotion is used since the media is used to bring Pepsi's message across to its audiences. Placed through an advertisement to let the "Joy of Pepsi" permeate into the community, this is a long term, large scale promotion in action. It can also be a strategy used for competitive retaliation to industry competitors like Cola, etc. As this the consumer market target for the drink is alike across the globe and cultures, this is part of a promotional strategy that works best with Pepsi because there is a similar demand, need, and use of this product. That is, to quench one's thirst and give one the maximum satisfaction from a canned drink. Hence, this is a means of product extension.

Price: The price is subtly stated in this advertisement. As the boy inserts a coin to purchase the can, Pepsi implies that its product meets the needs and ability of the people out there, be it potential customers or current supporters. This also shows that there is no price discrimination to different target audiences (age, gender, purchasing power), as anyone can have access to the drink through the vending machine that is placed in public. Thus, Pepsi fits into the realities of the market because there will be customers who are willing to buy this drink at its price (including a little boy who usually has low purchasing power). In addition, the price of this drink allows Pepsi to achieve profitability as it depicts ‘climbing/stepping over’ of its competitor so that the drink is bought, and the customer is even willing to forgo previous purchases that were made.

Place: The placed used for the advertisement involves the media and new media like the internet, and TV. This creates an effect on a vast pool of audiences as the message is reached once access to the media is available. Through an advertisement, it is almost a zero-level distribution channel that involves no intermediaries for consumers to reach the canned drink.

Glory Tan

BZSE T02

Melissa's favourite advertisement
Title of advertisement:Beauty is nothing without brains

Mercedes-Benz E Klass
Vakker sif vendig. Intelligent Innvendig (Beautiful sif journey. Bright internally)




Summary of the advertisement:

The advertisement features a blonde lady going up to a librarian to order French fries, burger and a milkshake. It was then revealed to her that it was a library, however, she misinterpreted the sentence thinking that she had spoken too loudly in the quiet environment of a library. Following which, the advertisement ended with a lingo stating that ‘Beauty is nothing without brains’.

Product: Mercedes-Benz E-Klass

Price:

The price of car was not stated in the video. Advertisements for investments such as cars do not state prices due to the complexity of its selling price (which may include car taxes, road tax, cost price of the car) that lacks air time and is tedious to explain on screen. In addition, this advertisement is targeted at clients who are brand loyal or the higher and middle classes of society. Its target audience most probably would be aware of its price range. For others who may not be aware of the price range of Mercedes cars, the advertisement serves as awareness to viewers who do not follow car trends. It hopes to relate to viewers that the car is does not only look beautiful on the exterior, it has been put and built together with intelligence making it user-friendly.

Promotion:

The advertisement may be driving across to its viewers that its product is not lacking in design/beauty and it is well engineered and its interiors are creative and reliable. The advertisement wants to let viewers know that the car not only provides comfort but the interiors and exteriors exude an air of luxury. All these reflect that the car was made in full consideration of its user’s needs.

Place:

The advertisement would most probably be aired on television as this is a quick and efficient way of reaching a large pool of viewers and its target audiences.

Cheers!
Melissa Poh



Billy's post


Why i like this commercial: Its short. Fast, sweet, looks professional and sleek. Promotes MANY, MANY MANY things about the product without taking too much time and effort. Computer literate people literally stare in awe at the products and methods they take to safeguard their products and customer's data.

Product:
The Product of this commercial is aweb hosting service, brought by 2advanced.net, and by extension 2advanced studios LLC. The service portrayed in the commercial are integrated web-hosting platforms that boast very, very good security and reliability. The commercial is part of a website, 2advanced.net, and is featured on the website itself and the 2advanced studios LLC website.

Price:
The commercial above does not state a price to the web hosting service.

Promotion:
2advanced studios promoted their product by showing through the commercial the quality, security and reliability of their web hosting service.


Quality and relaibility of web hosting can be seen at the following video times:

0.12 (6750 sq ft data centre. shows big size. enough for everyone.)

0.15 (total systems management, web control panel, activity reporting. This shows it offers the basic functions of a regular web host. Also gives a peek at the model of their server computers.

0.17 (Precision Equipment, IBM, CISCO systems. Enteprise Software, Microsoft, Redhat. This shows that 2advanced uses the best of the best in the market, IBM microsoft being the progenitors of the computer, CISCO being the world's leading supplier of internet networking management and equpiment, Redhat being a new and reliabile software.)

0.26 (Redundant Gigabit Fibers, Carriers. Show that 2advanced platforms use the best and fastest information transfer equpipment avaliable.)

0.28 (extreme power surplus, 8 liebert PDU's (power distribution units). enough power for everything. highly reduces risk of power surge, etc.)

0.37 (24/7 Network Operations Centre, offering real-time monitoring and support. Shows that 2advanced is willing to ensure the quality of its hosting by monitoring its product status and providing support 24/7.)

Overall, these points build great confidence in the potential customer/viewer in the quality of the product, and ensure the customers that their data is in good hands because of their use of the market's best, widely used and new products in their service.


2advanced.net also goes to extreme lengths to show the security of its products and customer's data. eg,

0.32 (backup generators. Saves power and runs servers in case of blackout for a LONG TIME. security option.
Fully integrated NAS systems (Backup systems), Ensures customers that their data is in good hands. data can be recovered no matter what happens.)

0.37 (Environmental protection: Water detection systems & Fire suppresants, raised seismic-proof floor. Shows that 2advanced has invested the best in protecting its servers and customer data. ensures reliability, uptime even through acts of God.)
Escort-only access, managed firewalls, 24/hr monitoring show customers that security is high. no risk of sabotage or hacking.)








Place:
the internet, 2advanced.net.
done by Billy, T01



Justine's favourite ad


Product:
Pepsi Cola (original)

Price:
Not applicable, as pepsi is sold at different prices in various parts of the world. But in this video, the boy was seen putting a single coin, suggesting pepsi is $1.

Place/position:
Pepsi advertisements are usually aired on television during commercial breaks. Definitely catch the general public, with that entertainment value and use of humour.

Promotion:
This advertisement is promoting the brand of pepsi cola by showing that pepsi is worth much more than coca cola! As seen in the advertisement, the boy first buy 2 cans of coca cola, which he later steps on to reach for the pepsi button. He then left after picking up his pepsi from the vending machine, leaving the 2 cans of coca cola on the ground. Very boldly showing confidence in their product, and then promotes their tagline, "Joy of Pepsi". Making the viewers associate fun and joy with the product. I also believe this ad was a direct counter attack towards coca cola's advertisements which in it also shows comparison with pepsi. Showing strong rivalry between the 2 companies.



Bernice's favourite advertisement (:




ThyeLeng's Favourite Ad


Product: Vitagen

Price: The retail price is $0.85 per bottle and $3.60 per pack of 5 bottles.

Promotion: They make use of a famous MediaCorp artiste to help them advertise their product. Using a famous celebrity to advertise a product would help gain public’s attention. Other than that, using celebrities whose image from the public is healthy will also help increase sale. This is because it gives the public a good impression of the product when they are relating the product to the celebrity. In the advertisement, it also tells people the advantages and benefits when consuming the product.

Place: Available in Hypermarts, supermarkets, convenience stores and pharmacies.



Favourite Advertisement - Cynthia T02

This poster advertisement is from Shaw Cineplex. Its target audiences are primary to tertiary students. And now, it is made available to pre-schoolers too.

The MARKETING MIX comprise of:

1. Product: Movie tickets for students during weekdays.
2. Promotion: Discounted movie tickets for any shows before 6pm during weekdays.
3. Price: $6. Students must produce a valid student pass in order to get this discounted price.
4. Place: Any Shaw theatres in Singapore.

The attention catching theme of this advertisement is its color - vibrant orange.
It is more young and fresh because the target audience are mainly students. The purpose of the advertisement is straightforward and attention grabbing because there are not much words. The main points are greatly highlighted in the form of a 'shout-out'.

Nowadays, there are teenagers who like to go to the theatres with their friends to enjoy a good show. But there are also some who thinks that movie tickets are pricey and chose to watch it online instead. Also, students usually get allowances from parents and might not have much to spend on entertainment and leisure. Therefore, with students priced tickets, SHAW would be able to generate another sum of income from students during weekdays which are usually the less peak timings.

However, other major theatres in Singapore such as GV and Cathay have also introduced student priced tickets. A suggestion for Shaw to out-win them would probably be extending the show timings available to be longer, or even extend it till weekends. They can also come up with student prices complements too. Such as popcorn combo etc.

In addition, the student priced tickets are now opened to pre-schoolers too. They would now be able to enjoy this privilege instead of paying normal priced tickets now :)



Kay Yong - Singtel Student Plan Advertisement








In the second picture, it showed that the guy is thinking that "shopping with her is more tiring than my 24km route march" while the girl is thinking that "listening to his army talk is more boring than my economics lecture".

The image that Singtel is trying to potray is that with Singtel Mobile plan, you will have something to do (like sms or call your friends) when you are bored and you do not have to worry about how to spend your time anymore.

Product
The product that Singtel is promoting in this flyer is their mobile plans. They also sell add-on services to consumers who want more value added services such as “Instant Messaging on Mobile” and “Colour-Me-Tones”. However these value added services are targeted at consumers who use more advance functions of the mobile phones.


Pricing
There are various pricing the Singtel Mobile Youth Plans. All three mobile plans offers almost the same services like free incoming calls and things like that. The main difference that each of these plans offer is the number of free outgoing locals calls that a person could make and this also determines the prices of the plans. Apart from the similar services, the “iOne plus” plan allows 100minutes free outgoing call at the price of $25.68 while the “iTwo Value” plan allows 300minutes free outgoing call at the price $48.15 and the “iTwo Value” plan that allows 700minutes free outgoing call at the price of $82.93.

Place
This advertising took in the form of a flyer which is given out within school (polytechnic) compound. As their main target market is students to sign up for the mobile plans, this strategy because some polytechnic students are able to make their own decision and sign up for mobile plans already and within school compound, students are more likely to take a look at the flyer as they have more free time and breaks. These promotions can also be found on Singtel’s website which also provides more information about the promotion and the terms and conditions.

Promotion
The promotion that their mobile plan is having is free unlimited SMS to any service provider. This means that Singtel mobile users are able to send unlimited SMS to any service provider (including M1 and Starhub). This promotion is to make Singtel more competitive as compared to the other company in the same industry as most of the other companies (Starhub and M1) are already giving away free unlimited SMS for their student plans.



Be Legendary


Damn, htis commercial makes you wanna go out and workout. XD

Product
Nike's range of Air Jordan shoes. And currently, attire such as shirts and shorts.

Price
Not stated

Promotion
the advertisment doesnt directly tell people to buy Nike equipment. It actually shows Michael Jordan telling about how he bacame great. The advert trys to show that with products from Nike and Hard Work, and not making excuses, anyone can achieve anything. The impossible will even look easy. Using the legendary sportsman, Michael Jordan, adds credibilty to Nike products.

Place
Although the advertisment does not state where to get Nike products, the products from the brand is widely known to be sold at nearly all sports shops and Nike stores.


Marcus Liu
To1

Cheryl - 10 January
Shumin - 15 January
Chuan Yu - 3 February
Jonathan - 24 February
Grace - 2 March
Alison - 31 March
Adeline - 20 April
Halena - 23 April
Julinda - 9 May
Sheryl - 29 May
Billy - 31 May
Amanda - 4 October
Bernice - 22 July
Francine - 30 July
Bryan - 31 July
Matthew - 31 July
Joshua - 15 August
Janell - 21 August
Sin Yee - 6 September
Ronny - 14 September
Shine - 15 October
Marcus - 5th November
Pei Qing - 10 December
Sheena - 27 December