Yee Hong's Marketing Post


link: http://www.youtube.com/watch?v=KCJLVC3Zy6M

Product:
Toyota cars in general

Price:
Not stated in the advertisement because they are not aiming at a specific model of their car

Promotion:
The advertisement shows a man driving a Toyota car and in the advertisement, the parts of the cars are replaced by real human. From the seats to the speakers and other parts like the car boot, airbag, reverse light.. It ends of with the tag line "Human touch". It is trying to tell the viewers that people that drive Toyota cars are served by "humans" and that Toyota cars are not just a machine. Saying that they have a relationship with the owner as if the cars are human. Hence the tag line "Human touch".

Place:
Not given

Cheryl - 10 January
Shumin - 15 January
Chuan Yu - 3 February
Jonathan - 24 February
Grace - 2 March
Alison - 31 March
Adeline - 20 April
Halena - 23 April
Julinda - 9 May
Sheryl - 29 May
Billy - 31 May
Amanda - 4 October
Bernice - 22 July
Francine - 30 July
Bryan - 31 July
Matthew - 31 July
Joshua - 15 August
Janell - 21 August
Sin Yee - 6 September
Ronny - 14 September
Shine - 15 October
Marcus - 5th November
Pei Qing - 10 December
Sheena - 27 December