WeiLing's favourite advertisement :)



This video is on M1. Its focus is on those foreign workers who are working in Singapore.

-->Product: M1 Overseas calls.

-->Price: Not stated but I did went to search the M1 website. There are different plan/prepaid cards which involved the free IDD calls. One of it is the ‘Super $130’, you can get $130 Super Value for only $30. There will be free IDD, free incoming calls or in/outgoing calls at 8 cents/min.

-->Place: This advertisement is taken in an Indian Curry House in Mumbai. However, this M1 plan/prepaid card is to be used in Singapore. Calls can be made to countries like Bangladesh, China, Hong Kong, Taiwan and many more.

-->Promotion: As stated in the advertisement, M1 is trying to promote their plans by having the FREE IDD CALLS TO 15 DIFFERENT COUNTRIES.


I think that this advertisement is great. Just in case you don’t understand the Indian accent, the man was saying:

hello, Mr. Indian curry house
yes we have chicken kebab, butter ...
ok one butter chicken
yes sir
we deliver everywhere
no restrictions on the area
ah, ok
I repeat your order
one butter chicken
one spicy Brayani
acha
give me your address
can you repeat that
S-i-n-g-a-pore
another country?
Eh, Mumbai lar
India!!!
Singapore -.-"
Butter chicken -.-"

The purpose of the advertisement is to promote the free IDD calls. M1 actually uses a scene in Mumbai to better relate to the public that they actually allow calls made to other countries. With a large number of foreign workers in Singapore, this is a great approach to let them sign up for M1’s plans instead of the other competitors like SingTel (because of the strong emphasis on the free IDD calls). In addition, M1 tries to relate to the Bangladesh workers in Singapore that they can actually call home without any worries. M1 chooses a friendlier and creative approach to make others feel more at home. I am sure this commercial can bring joy and laughter to everyone.

http://www.m1.com.sg/M1/site/M1Corp/menuitem.e2f30a2a1a1860b609b422103f2000a0/?vgnextoid=5d3e48fe4ac2e010VgnVCM100000695a230aRCRD

http://www.youtube.com/watch?v=_367ASVDiuY&feature=related

Reviews on the advertisement:
http://forums.sgclub.com/singapore/m1_mr_indian_31127.html

Cheryl - 10 January
Shumin - 15 January
Chuan Yu - 3 February
Jonathan - 24 February
Grace - 2 March
Alison - 31 March
Adeline - 20 April
Halena - 23 April
Julinda - 9 May
Sheryl - 29 May
Billy - 31 May
Amanda - 4 October
Bernice - 22 July
Francine - 30 July
Bryan - 31 July
Matthew - 31 July
Joshua - 15 August
Janell - 21 August
Sin Yee - 6 September
Ronny - 14 September
Shine - 15 October
Marcus - 5th November
Pei Qing - 10 December
Sheena - 27 December