Sunday, November 15, 2009


Sheena's - Electrolux Suicide Ad

Retrieved from: http://www.youtube.com/watch?v=fsJ6lQ1TLWw

Product: Electrolux Vacuum Cleaner.

Price: The implied price in the advertisement is to have the courage to leap off the building so that the vacuum's strong power can be shown and tested. The real monetary value of the vacuum is not stated.

Promotion: It uses a different approach to advertise a vacuum cleaner - showing how the product can be used during times of crises and most importantly, doesn't fail and 'saves' the man's life. Also, the unique tagline 'It really sucks' serves as a pun which puts the message of having a strong suction power across to its audience.

Place: This advertisement is aired in Hong Kong but the exact location of where to get the product is not stated. It is so as Electrolux is a leading brand in Hong Kong and can be found in most leading electrical appliances stores.

Also, the advertisement is in Chinese with English subtitles so as to be able to put across the message to more people and hopefully through that, attract more people to purchase it.



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