Prasana's favourite ad


This advertisement is promoting the usage of condoms in order to avoid the humiliation caused by troublesome children. A father brings his son to a supermarket where the boy takes a big bag of goodies. The father refuses to get it for him and the kid starts to kick up a fuss over it. He behaves violently causing the father to be embarrassed and wishing he had practiced safe sex. This advertisement appealed to me as there was creativity as well as humor. It was taken in a very simple and daily life setting so as to appeal to the masses. A lot of parents can relate to it as they may have similar experiences. And it also subtly touches the point of good upbringing by the parents. On how to teach their kids to behave in public and not behave like the kid in the advertisement.

Price: It is not stated. I believe the reason for doing so is because they want people to buy the product no matter what the price. Attraction is very important when it comes to advertising and labeling the price would actually alert the public on whether or not to consider the product. It is better to not say the price in the advertisement.

Place: The advertisement is taken in a supermarket in a European country. It is aired on television channels in the country.

Product: ZAZOO condoms

Promotion: At the end of the advertisement, a lady would say, “ZAZOO condoms; fun, sexy, safe.” The main purpose of this advertisement is to promote the use of condoms so as to avoid the troubles of handling difficult kids. As their tagline clearly explains, “ZAZOO condoms; fun, sexy and safe.” The promotion of this product is to send the message across to people that sex is fun and sexy but they got to keep it safe by using the condoms.

Cheryl - 10 January
Shumin - 15 January
Chuan Yu - 3 February
Jonathan - 24 February
Grace - 2 March
Alison - 31 March
Adeline - 20 April
Halena - 23 April
Julinda - 9 May
Sheryl - 29 May
Billy - 31 May
Amanda - 4 October
Bernice - 22 July
Francine - 30 July
Bryan - 31 July
Matthew - 31 July
Joshua - 15 August
Janell - 21 August
Sin Yee - 6 September
Ronny - 14 September
Shine - 15 October
Marcus - 5th November
Pei Qing - 10 December
Sheena - 27 December