Sunday, November 15, 2009


PeiQing's favourite ad :)

Product: CHEERS beer
Price: Not stated in the video

Promotion: This video illustrated 3 different scenarios, the office, the car park and the restaurant. The first scenario, illustrates two male white collar workers discussing about the deadline of their work. After checking the calendar, one of them realized and exclaimed that tomorrow is holiday! Everyone in the office turned to look at them and they all cheered together. The second scenario featured three friends looking for a parking lot in the car park. They cheered together after they found a vacant parking lot. The last scenario shows a couple dining in the restaurant and the guy unwillingly sacrificed the only crab claw in their plate of noodles to the girl. They discovered another crab claw under the noodles and they cheered with the other people in the restaurant. The common feature in all three scenarios is that the people all cheered together. After each scenario they would feature their product with the tagline "To every little good thing in life, CHEERS!" and emphasize their product with sparkling fireworks. This aids to encouraging people to celebrate their joyful events through their product. Their way of promotion was not the usual style of the character holding a beer and drinking it, instead they used humorous and comical stories. This is an unique way that captures the consumers' attention and interest them at the same time.

Place: Also not stated, but most probably sold in supermarkets, bars or convenience stores in Thailand.




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