2. Price: Not stated. The reason behind this, I guess is probably because the car is quite costly and people may not even consider buying it once they saw the price on the commercial. On the other hand, if it was not stated, just based on the entertaining commercial itself, people may be interested to check out more information about the car, its features etc. This increases the chances of more consumers purchasing the car, instead of rejecting firsthand.

3. Promotion: The first scene shows them lying on bed and holding hands. After that, there was a twist and throughout the whole commercial, it was about how the couple were fighting to be the first person to drive the Toyota- Rava car away. It includes several hilarious scenes, such as the wife being electrocuted by the husband’s trap in the bathroom while the wife’s traps caused the husband’s hair to be burnt and also fall off from the staircase. This commercial wants to portray the superiority of the car, by presenting it in the way that it is worth couples fighting over it with all their might.

4. Place: Not stated in the commercial

We Loved12:35 PM