Melissa's favourite advertisement
Title of advertisement:Beauty is nothing without brains

Mercedes-Benz E Klass
Vakker sif vendig. Intelligent Innvendig (Beautiful sif journey. Bright internally)




Summary of the advertisement:

The advertisement features a blonde lady going up to a librarian to order French fries, burger and a milkshake. It was then revealed to her that it was a library, however, she misinterpreted the sentence thinking that she had spoken too loudly in the quiet environment of a library. Following which, the advertisement ended with a lingo stating that ‘Beauty is nothing without brains’.

Product: Mercedes-Benz E-Klass

Price:

The price of car was not stated in the video. Advertisements for investments such as cars do not state prices due to the complexity of its selling price (which may include car taxes, road tax, cost price of the car) that lacks air time and is tedious to explain on screen. In addition, this advertisement is targeted at clients who are brand loyal or the higher and middle classes of society. Its target audience most probably would be aware of its price range. For others who may not be aware of the price range of Mercedes cars, the advertisement serves as awareness to viewers who do not follow car trends. It hopes to relate to viewers that the car is does not only look beautiful on the exterior, it has been put and built together with intelligence making it user-friendly.

Promotion:

The advertisement may be driving across to its viewers that its product is not lacking in design/beauty and it is well engineered and its interiors are creative and reliable. The advertisement wants to let viewers know that the car not only provides comfort but the interiors and exteriors exude an air of luxury. All these reflect that the car was made in full consideration of its user’s needs.

Place:

The advertisement would most probably be aired on television as this is a quick and efficient way of reaching a large pool of viewers and its target audiences.

Cheers!
Melissa Poh

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