Matthew Han's favourite advertisement.
Winston Cigarettes!


This is a video from YouTube advertising Winston cigarettes by collaborating with the famed American cartoon animation sitcom, The Flintstones. Although being a cartoon, The Flintstones was initially targeted at adult audiences during it's first two seasons when it came out at 1960.

Product: The product is simply the filtered Winston cigarettes. Filtered cigarettes were considered a speciality from their invention/discovery until they were mass produced in 1954.

Promotion: The advert talks about how filtered Winston cigarettes retain their flavour even with the filters on their cigarettes. The "filter blend taste that Winston has" refers to how different Winston cigarettes are from other filtered cigarettes. Their tag line, "Winston tastes good, like a cigarette should!" further promotes the cigarette on its taste, convincing fellow viewers of its filtered technology that does not compromise to its supreme taste.

Price: Although the price of Winston cigarettes are not mentioned in this video, one can infer from this advertisement that it is quite a classy product. From the video, Fred, a the main character from The Flintstones, is seen lighting a cigarette for his wife, Wilma, with a lighter which is designed much like the famous brand of lighters, Zippo. I therefore imply that Winston cigarettes are meant for more classy and elegant people as Zippo lighters are an expensive and well-known brand of lighters.

Place: The place used for the advertisement would probably be in the television sets of homes in the 1960s. Though it uses media that was popular at the point of time, it does not provide with intermediaries to the product as the television was usually watched at home during the 1960s. The location of the product advertised above is only mentioned once but very vaguely in the video. That "Winston- America's best selling, best tasting cigarette," means that it is probably sold in the U.S. where the advertisement is showing. One can also imply from the cartoon, The Flintstones, is collaborating with, that it is probably sold in the U.S. as the cartoon was an American animated cartoon.

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