Saturday, November 14, 2009
MABEL'S FAV AD!
Product:
Fresh mint chewing gum - ACTION: Air Vigorsol
The commerical advertises the gum with an unexpected icy blast of freshness, using the "the fresh air explosion".
The gum is packaged in blue, which normally reflects the colour of water, ice, and something fresh & chilly.
Price:
Not Applicable/shown in advertisement.
Promotion:
This commercial was done narratively:
A squirrel was in the forest when it saw black smoke fuming from below- the forest was on fire. Everyone was trying to put out the fire with their buckets of water, but the fire just didn't stop. As narrated, "nothing could stop the forest fire". The squirrel then took out a bar of "ACTION: Air Vigorsol", ate and chewed on it, ran to the top of a tree and let out a large and loud fart that sent cold air around the forest and that not only put out all the fire but got the entire forest frozen within seconds!
Promotion:
This commercial was done narratively:
A squirrel was in the forest when it saw black smoke fuming from below- the forest was on fire. Everyone was trying to put out the fire with their buckets of water, but the fire just didn't stop. As narrated, "nothing could stop the forest fire". The squirrel then took out a bar of "ACTION: Air Vigorsol", ate and chewed on it, ran to the top of a tree and let out a large and loud fart that sent cold air around the forest and that not only put out all the fire but got the entire forest frozen within seconds!
The product then appeared with a slogan "A Fresh Air Explosion" as depicted in the advertisement.
The bottom-line of this commercial is the freshness of this chewing gum.
Place:
Product from Italy.
Channel of promotion: commercial featured during the Super Bowl (American Football broadcast - the most-watched American television broadcasted then)
Channel of promotion: commercial featured during the Super Bowl (American Football broadcast - the most-watched American television broadcasted then)
video:
fact:
We Loved9:58 PM
April 2008