Justine's favourite ad


Product:
Pepsi Cola (original)

Price:
Not applicable, as pepsi is sold at different prices in various parts of the world. But in this video, the boy was seen putting a single coin, suggesting pepsi is $1.

Place/position:
Pepsi advertisements are usually aired on television during commercial breaks. Definitely catch the general public, with that entertainment value and use of humour.

Promotion:
This advertisement is promoting the brand of pepsi cola by showing that pepsi is worth much more than coca cola! As seen in the advertisement, the boy first buy 2 cans of coca cola, which he later steps on to reach for the pepsi button. He then left after picking up his pepsi from the vending machine, leaving the 2 cans of coca cola on the ground. Very boldly showing confidence in their product, and then promotes their tagline, "Joy of Pepsi". Making the viewers associate fun and joy with the product. I also believe this ad was a direct counter attack towards coca cola's advertisements which in it also shows comparison with pepsi. Showing strong rivalry between the 2 companies.

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