Sunday, November 15, 2009


Julinda's fav ad. (:

Product
The advertisement is trying to promote their value meal
by using the ‘monopoly game’.
In order to win the prizes, consumers would have to
collect a set of property through buying
any set of meal in McDonald.

In the advertisement, there are two men who have the
incomplete set of the property cards.
They would need another property card to
complete the set of property cards.
The next moment, the lady told them that she has the card to
complete the set of property cards.

Through the advertisement,
the company hopes to encourage customers
to purchase more sets of meal.
This will increase the number of sales as
more people would eat McDonald to
collect the property cards and win the prizes.

Price
The price in this advertisement is the cost of the set meal
which varies from the different set meal.

Promotion
The means of communication between the seller and buyer
are media, internet and in stores.
Through these means of communication,
McDonald hopes to publicize their promotion
to the various target market group
which are teenagers and young working adults.

Place
The consumer can get the set meal in any McDonald outlet in Singapore.
They can also get it through the delivery service.




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