Janell's Favourite Advertisement


Product: Thai Insurance CM. It provides what we need when we need it most. The support when we need it the most.

Price: This is not stated in the advertisement. This may be that they are a variety of different insurance plans for everyone who has different needs. And this is just to give the Thais a glimpse as to why do they need this Thai Insurance CM.

Promotion: In this advertisement, Mrs Ampa, the Grandma, wants to continue playing piano like she used to. However, she has reached an age where the numbness of the joints and muscles has kicked in, on her right hand. She is unable to move her right hand anymore. And this lady, who takes care of her, her nurse, Duangporn, has seen her hopes, and been training everyday for five years, just to learn piano to help Mrs Ampa. She would walk pass the piano store everyday to see how people play the piano and buy books to enhance her learning. As time pass, she sits down one day with Mrs Ampa, and plays the part of the right hand, and fulfill Mrs Ampa's hope of continue playing the piano.

With this story, as what the advertisement is telling us, what may be the meaning of a perfect life? Perhaps it is just having someone to take care of us for the rest of our lives. And with Thai Insurance CM, she is able to hire a nurse who will be able to help her, encourage her and motivate her for the rest of her life.

Place: This is advertised mainly in Thailand, as seen by the language of this advertisement, and according to their target audiences within their country. For example, families and the children of elderly parents.


Done By: Janell Tan, T01

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Shumin - 15 January
Chuan Yu - 3 February
Jonathan - 24 February
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