Sunday, November 15, 2009
Kay Yong - Singtel Student Plan Advertisement
In the second picture, it showed that the guy is thinking that "shopping with her is more tiring than my 24km route march" while the girl is thinking that "listening to his army talk is more boring than my economics lecture".
The image that Singtel is trying to potray is that with Singtel Mobile plan, you will have something to do (like sms or call your friends) when you are bored and you do not have to worry about how to spend your time anymore.
Product
The product that Singtel is promoting in this flyer is their mobile plans. They also sell add-on services to consumers who want more value added services such as “Instant Messaging on Mobile” and “Colour-Me-Tones”. However these value added services are targeted at consumers who use more advance functions of the mobile phones.
Pricing
There are various pricing the Singtel Mobile Youth Plans. All three mobile plans offers almost the same services like free incoming calls and things like that. The main difference that each of these plans offer is the number of free outgoing locals calls that a person could make and this also determines the prices of the plans. Apart from the similar services, the “iOne plus” plan allows 100minutes free outgoing call at the price of $25.68 while the “iTwo Value” plan allows 300minutes free outgoing call at the price $48.15 and the “iTwo Value” plan that allows 700minutes free outgoing call at the price of $82.93.
Place
This advertising took in the form of a flyer which is given out within school (polytechnic) compound. As their main target market is students to sign up for the mobile plans, this strategy because some polytechnic students are able to make their own decision and sign up for mobile plans already and within school compound, students are more likely to take a look at the flyer as they have more free time and breaks. These promotions can also be found on Singtel’s website which also provides more information about the promotion and the terms and conditions.
Promotion
The promotion that their mobile plan is having is free unlimited SMS to any service provider. This means that Singtel mobile users are able to send unlimited SMS to any service provider (including M1 and Starhub). This promotion is to make Singtel more competitive as compared to the other company in the same industry as most of the other companies (Starhub and M1) are already giving away free unlimited SMS for their student plans.
We Loved10:27 PM
April 2008