Glory's Favorite Ad

Here's what it is:
A boy goes to grab a drink from this vending machine offering both Pepsi and Cola. Instead of purchasing Cola as he seemingly intends to, the boy purchases two cans of Cola so that the Pepsi option will be within his reach. Satisfied, he walks off with his priced Pepsi can, leaving the other two cans on the floor.

Product: A can of Pepsi drink is featured in this ad, and it is put together with an array of drink choices in a vending machine.

Promotion: In this advert, an above the line promotion is used since the media is used to bring Pepsi's message across to its audiences. Placed through an advertisement to let the "Joy of Pepsi" permeate into the community, this is a long term, large scale promotion in action. It can also be a strategy used for competitive retaliation to industry competitors like Cola, etc. As this the consumer market target for the drink is alike across the globe and cultures, this is part of a promotional strategy that works best with Pepsi because there is a similar demand, need, and use of this product. That is, to quench one's thirst and give one the maximum satisfaction from a canned drink. Hence, this is a means of product extension.

Price: The price is subtly stated in this advertisement. As the boy inserts a coin to purchase the can, Pepsi implies that its product meets the needs and ability of the people out there, be it potential customers or current supporters. This also shows that there is no price discrimination to different target audiences (age, gender, purchasing power), as anyone can have access to the drink through the vending machine that is placed in public. Thus, Pepsi fits into the realities of the market because there will be customers who are willing to buy this drink at its price (including a little boy who usually has low purchasing power). In addition, the price of this drink allows Pepsi to achieve profitability as it depicts ‘climbing/stepping over’ of its competitor so that the drink is bought, and the customer is even willing to forgo previous purchases that were made.

Place: The placed used for the advertisement involves the media and new media like the internet, and TV. This creates an effect on a vast pool of audiences as the message is reached once access to the media is available. Through an advertisement, it is almost a zero-level distribution channel that involves no intermediaries for consumers to reach the canned drink.

Glory Tan

BZSE T02

Cheryl - 10 January
Shumin - 15 January
Chuan Yu - 3 February
Jonathan - 24 February
Grace - 2 March
Alison - 31 March
Adeline - 20 April
Halena - 23 April
Julinda - 9 May
Sheryl - 29 May
Billy - 31 May
Amanda - 4 October
Bernice - 22 July
Francine - 30 July
Bryan - 31 July
Matthew - 31 July
Joshua - 15 August
Janell - 21 August
Sin Yee - 6 September
Ronny - 14 September
Shine - 15 October
Marcus - 5th November
Pei Qing - 10 December
Sheena - 27 December