Sunday, November 15, 2009
Favourite Advertisement - Cynthia T02
This poster advertisement is from Shaw Cineplex. Its target audiences are primary to tertiary students. And now, it is made available to pre-schoolers too.
The MARKETING MIX comprise of:
1. Product: Movie tickets for students during weekdays.
2. Promotion: Discounted movie tickets for any shows before 6pm during weekdays.
3. Price: $6. Students must produce a valid student pass in order to get this discounted price.
4. Place: Any Shaw theatres in Singapore.
The attention catching theme of this advertisement is its color - vibrant orange.
It is more young and fresh because the target audience are mainly students. The purpose of the advertisement is straightforward and attention grabbing because there are not much words. The main points are greatly highlighted in the form of a 'shout-out'.
Nowadays, there are teenagers who like to go to the theatres with their friends to enjoy a good show. But there are also some who thinks that movie tickets are pricey and chose to watch it online instead. Also, students usually get allowances from parents and might not have much to spend on entertainment and leisure. Therefore, with students priced tickets, SHAW would be able to generate another sum of income from students during weekdays which are usually the less peak timings.
However, other major theatres in Singapore such as GV and Cathay have also introduced student priced tickets. A suggestion for Shaw to out-win them would probably be extending the show timings available to be longer, or even extend it till weekends. They can also come up with student prices complements too. Such as popcorn combo etc.
In addition, the student priced tickets are now opened to pre-schoolers too. They would now be able to enjoy this privilege instead of paying normal priced tickets now :)
We Loved10:28 PM
April 2008