chansee's choice of advertisement (:



compared that, with this.




i'm not going list the 4 Ps and start talking about them. it's boring ):


the 2nd one only tells that it has a security system, BUT
a security that's pretty irritating.

i think the 1st one is much more effective than the 2nd (:
althought it's very long but i personally think that it's extremely captivating and interesting
(:

apple and microsoft has been in a war for years. and mac marketing campaigns are winning hands down every single year. in fact every year, thousands of people leave microsoft for mac. yay (:

it's advertising media always target the fact that a mac is more enjoyable than a PC. the commercial refers PC to hanging often, filled with virus, has an irritating security system, and many more. while mac is hassle-free, safe, and fun to use.

what mac uses as it's marketing force is using psychological factors like led decisions. mac paints a beautiful picture of an inferior mac, infusing viewers with the thought that macs are must better.

their advertisement focused on the obvious advantages which mac has over PC, thus viewer watching will believe and remember from those vivid examples. and when the potential buyers are deciding on a computer, through the advertisement, mac is contantly being brought up as being superior and better. buyers who can afford macs are thus more inclined to purchase a mac over a PC.

mac knows it's target. they know that most computer-users are looking for something which is beyond just working ("office"), but still needed the capabilities to. a research would be sufficient to find that out. however, PCs failed to incorporate the fun factor into it's made-for-working stations. mac, on the other hand, has a fully built-in office system (able to run microsoft office as well) and also marketed it's fun factor largely. targetting needs brought mac to a victory over seller's power.

maybe some would disagree that macs are difficult to get. they are not sold in every place. BUT! it's their market strategy. it's something like a BRAND kind of thing. you dont see LV/PRADA/GUCCI being sold at LUCKY PLAZA or any other shopping centres. only at orchard ion and centres with a class of elegance. they are putting their brands in a "rare" place. mac is doing the same. mac understands that when a buyer decides on buying something, it has already been decided. with mac only available at flagship stores or the few authorised resellers, they can bring in more customer per outlet, and keep a record of macs sold, the model and the time.

i believe that mac having the ability to run windows is an extreme plus point to it's product. it gives windows users an alternative to better machine, while not needing to forgo the familarity of the old one. and with windows file available to download free-of-charge, running the latest windows system alongside with up-to-standard mac OS, it's killing 2 birds with one stone. giving the users this privillege is yet another marketing campaign of killing microsoft.

one thing they did not mention in the video was the PRICE, which i believe is an important part of marketing. this is because macs are generally much more expensive than a PC. and marketing against a common choice product with a lower price, showing it's price in the commercial would kill potential buyers.

it's aim is to lead the potential buyers to a decision that mac is much better. and after they found out they price, buyers would self-justify their comparison, marking mac's price to be of good worth. it's like comparing $300 for a working DVD player, and $100 for a breakable one. this is what would go through the minds of potential buyers who have decided on a mac. thus, mac gains another buyer, and this means that PC loses a buyer. (:


that's all. wah i write tooooo much. D=

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