Bryan's 4 Ps on Sony Walkman®MP3 Player NWZ-W2-2/P


Product
Sony Walkman®MP3 Player NWZ-W2-2/P is a tool that can be used for entertainment. It is also stylish, hip. This can be seen in the advertisement which had two actors dancing to a cool beat which they heard from their mp3 players. It is also convenient. The reason for its convenience is that it does not need earphones and is lightweight. This mp3 player has a 2GB capacity, equipped with a new ZAPPIN™ Function and Jog Dial Operation that allows the operator to find songs easily and to listen to music in a new and funky way. The NWZ-W2-2/P has a multi audio codec support, being able to support MP3, AAC, WMA (DRM). The Walkman Player has a built-in-Li-ion rechargeable battery which has a 12 hour battery life. It can be charged via USB, with a quick charge of 3 minutes with 90 minutes playback. The product is also supplied with accessories such as ear buds, stand, holder, and content transfer software.

Place
Sony uses selective distribution for the NWZ-W2-2/P Walkman®MP3 Player. Hardware stores like Harvey Norman, Courts distribute the product. Sony also has its own outlets called SonyStyle. All the SonyStyle outlets have distinctive black décor and use glass casing to display the mp3 product. It also allows testing of its product at its outlets.

Price
The product has a retail price of $129. However, prices vary according to the distribution outlets. Compared to competitors such as Apple Inc and Creative Labs, Sony Walkman®MP3 Players are set at mid-ranged prices. The most expensive are IPod products which can be up to $400 or more; the least is Creative which can be priced from $99.

Promotion
Sony advertises this product through television commercials, Youtube, Sony Website etc. Sony uses sales promotion such as clearance sales and Christmas sales. During such events, discounts of its products can be up to 30%. Customers entering SonyStyle outlets will be served by knowledgeable staff. Personal selling is an important promotional tool used by Sony to draw customers who want to try the product out before purchase.

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