Sunday, November 15, 2009
Apple’s favourite advertisement
Product: Jetstar Airways’ promotion; offering an affordable air fares to various parts of Malaysia.
Price: The fares to various part of Malaysia ranged from $20 to $38. This advertisement will be able to attract consumers who are considering going for a short term holiday at a lower cost.
Jetstar Airways is a low-cost airline and it provides the lowest fares. Due to the growing demand of thrifty travellers, the advertising tagline of Jetstar: “All DAY, EVERY DAY, LOW FARES” would be able to attract passengers who are switching to lower air fares
Promotion: They have launched a 3 days "Malaysia Sale Extravaganza” promotion across selected destinations in Malaysia departing from Singapore. Free online seat selection for passengers; free 10kg carry on baggage allowance.
Place: Online booking system
Jetstar Airways caters to a particular market segment: passengers whom prioritise price over quality (services). The reason why they're doing well is because most people can live with the hassles for a cheaper flight.
Jetstar Airways depends strongly on the use of traditional mediums such as television and print. Consumers can then do an online search on the offers and book their flights after they become aware of the advertisements.
Recently, Jetstar Airways signed Joanne Peh, a fun, fresh, and youthful artist as its new brand ambassador to portray its brand values.
Apple
T02
We Loved10:03 PM
April 2008