Amanda's Favourite Advertisment! : )


Product:

The product of this commercial is CHEERS BEER, a Thai brand.

There are three parts to this short commercial.
The first part of the commercial illustrates a typical hectic working environment. An office gentleman was in the midst of making phone calls and he asked his colleague what the day was. Upon realizing that it was a Friday, which means that it is a holiday the next day, the office gentleman hugged his colleague, evoking his happy emotions that the holiday was here! Thus, taking a good break means a lot to the working population!

The second part of the commercial shows an everyday scene, whereby a group of friends are found waiting for car park lots. An empty lot was spotted after having waited a long time for one. They immediately sped their car towards the empty lot and embraced each other to show how happy they were to finally get a car park lot!

The last part of the commercial was featured in a restaurant which sells crab vermicelli. A couple ordered one portion of the restaurant’s crab vermicelli. When the dish arrived, there was only one piece of crab claw. So, being a gentleman, the boyfriend offered the only piece to his girlfriend. But, as they ate more of the vermicelli, they realized that there was another piece of crab claw! The boyfriend grabbed the piece of crab and jumped in joy, accompanied with all the patrons in the restaurant. Hence, food is capable of giving people joy too.

Place:

Thailand

Promotion:

This commercial emphasizes dramatically on the finest things in life which bring people happiness, in order to attract beer consumers. This is because the tagline of CHEERS BEER is ‘TO EVERY LITTLE GOOD THING LIFE’.

Price:

Not stated

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